Faculty Biographies – U.S. Module One

Professor Shalom Saar
Professor Shalom Saar Faculty - U.S. Module One
Professor Shalom Saar teaches leadership and management at CKGSB and Massachusetts Institute of Technology (MIT). His teaching and research focuses on organizational leadership, change management and strategic planning, particularly in executive education. He has helped global corporations, government agencies and non-profit organizations articulate strategic direction, identify core competencies, and design and deliver learning initiatives. Noted for his interactive teaching style, Professor Saar’s leadership seminars combine case studies with a focus on teamwork, simulation and communicative approaches to give his students self-knowledge on their own leadership competencies. Professor Saar has also taught at Harvard University, State University of New York, Stony Brook, University of Hartford, Southern Methodist University, Loyola College and Luiss Business School.
Professor Sun Baohong
Professor Sun Baohong
Professor Sun Baohong is the Dean’s Distinguished Chair Professor of Marketing and the Associate Dean of Global Programs. She also directs CKGSB’s Customer Information Management Center. Prior to joining CKGSB in 2011, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business of Carnegie Mellon University. Professor Sun received her Ph.D. from the University of Southern California in 1997 and B.A. from Renmin University of China. Her research focuses on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management; and, most recently, on modeling dynamic and inter-dependent consumer decisions on e-commerce and social media platforms.
Maarten Asser
Maarten Asser
Maarten Asser‘s engaging and highly interactive presentation and facilitation style, his professional insights, and personal anecdotes have made him a highly regarded speaker and facilitator on a variety of leadership and management topics around the world. His areas of interest and expertise are Globalization and Integration, Global Leadership, Change, and Dilemma Management, High Performing Teamwork and Intercultural Competence, and the process of Innovation and Entrepreneurship. Maarten facilitates some of Duke CE’s premier executive development courses worldwide and collaborates with various international business schools especially Tuck School of Business at Dartmouth College and the Indian School of Business, in Hyderabad, India. Maarten graduated from the University of Amsterdam, the Netherlands, Faculty of Law, with a degree in International Organizations and Intellectual Property, which still catches his interest. Further studies included an MBA in Innovation, Strategy, Information and Technology from THESEUS International Management Institute in Sophia Antipolis, France, and extensive coursework at NYU, New York, USA.
Andy Cohen
Andy Cohen
Andy Cohen is an adjunct professor at New York University and Duke Fuqua School of Business. He also lectures at Stern, Duke Corporate Education and other business schools. Andy followed in his grandfather’s footsteps as an advertising executive. His pioneering work in merging brand advertising with direct response was reported in the New York Times, Ad Age, and Time Magazine. Andy’s great uncle was a magician, and Andy now combines his own passion for magic with tested business principles that help people think differently in order to more effectively transform and change. Andy frequently appears at global conferences, including the World Innovation Forum, where he has shared the stage with Gary Hamel, Seth Godin, and Clayton Christenson. Recently he was filmed at the World Business Forum in New York City. Andy has also served as a board member of the founding parent assembly of the Society of American Magicians.
Professor Joseph Perfetti
Professor Joseph Perfetti
Professor Joseph Perfetti, Learning Director, Wharton Executive Education, The Wharton School; Principal, Consultative Education Partners (CEP) Mr Perfetti is author of the award-winning CD ROM, Why Finance Matters, Joseph’s expertise is in corporate finance and strategy. Mr. Perfetti is a subject matter expert in corporate finance and strategy who has delivered over 1400 executive education teaching days over the past 24 years for leading corporations and consulting firms including McKinsey & Co, Morgan Stanley, Merrill Lynch, Santander, BBVA, Royal Bank of Scotland, Citibank, Standard Chartered, China Merchants Bank, Bank of Beijing and Siam Commercial Bank. Mr. Perfetti currently serves as a Lecturer at the RH Smith School of Business at the University of Maryland, College Park and teaches Equity Analysis at the Masters, MBA and undergraduate level, as well as Corporate Finance in the MBA program. He has won the Top 15% teaching award in 2012 and 2013 for teaching excellence as voted by the students.
Professor Wesley David Sine
Professor Wesley David Sine
Professor Wesley David Sine is the Director, Entrepreneurship & Innovation Institute and Professor of Management and Organizations at Cornell University, Johnson School of Management
Professor Sine’s research focuses on the emergence of new economic sectors and entrepreneurship. His research context includes the United States, Latin America, and the Middle East. He explores issues related to institutional change, industry and technology evolution, technology entrepreneurship, and new venture structure and strategy. He has examined a diverse set of economic sectors ranging from the electric power industry to the emergence of the Internet. Teaching interests include entrepreneurship, commercializing university technology, new venture growth, the management of technology and innovation, and organizational change. He has consulted and taught executives in Latin America, Asia, and the Middle East.

Faculty Bios – China Module Two

Professor Xiang Bing
Professor Xiang Bing
Professor Xiang Bing is the Founding Dean and a Professor of China Business and Globalization at Cheung Kong Graduate School of Business (CKGSB), a leading business school in China with headquarters in Beijing, satellite campuses in Shanghai and Shenzhen and representative offices in Hong Kong, London and New York. Prof. Xiang’s research interests include the relationship between state and business, the reform of state-owned enterprises, innovation and the role of the private sector in China. He is a leading authority on Chinese business, innovations in China, the globalization of Chinese companies and the global implications of the transformation of China. His writings and cases on these subjects are considered among the most influential in China. Prof. Xiang received his Ph.D. in business administration from the University of Alberta in Canada and his bachelor’s degree in engineering from Xi’an Jiaotong University in China.
Professor Leslie Young
Professor Leslie Young
Professor Leslie Young holds a Bachelor and a Master of Science from Victoria University of Wellington and a Doctor of Philosophy in Mathematics from University of Oxford. He completed his doctorate at age 20 and won a Senior Mathematics Prize for the best dissertation of his year. He received an Honorary Doctor of Commerce from Victoria University of Wellington in 2004 and an Honorary Doctorate from the Estonian School of Business in 2009. Prof. Young’s current research interests include international financial economics, political economy and international corporate governance. His book Black Hole Tariffs and Endogenous Redistribution Theory was published by the Cambridge University Press with commendations by two Nobel Prize winners and by the Chairman of the Nobel Committee. He has also authored over 40 academic articles in leading international professional journals. Prof. Young also served an unprecedented four terms on the editorial board of the American Economic Review, the leading scholarly journal in economics.
Professor Bingsheng Teng
Professor Bingsheng Teng
Professor Bingsheng Teng is Associate Professor of Strategic Management at CKGSB and the Associate Dean of CKGSB European Campus. He formerly served as a tenured Associate Professor of Strategic Management at George Washington University (GWU), where he was a doctoral advisor and lead professor of the departmental doctoral program. Teng has published over 20 articles in academic journals including Academy of Management Review and Organization Science. His research is included in most textbooks on strategic management. An authority on strategic alliances, he has been interviewed by media such as The Wall Street Journal and The Washington Post. Teng is a member of the Academy of Management and serves on the editorial board of International Entrepreneurship and Management Journal. He has received many rewards for his research, including the Wendell and Louis Crain Research Scholar at the GWU School of Business. His biography appears in Who’s Who in America and Who’s Who in American Higher Education.
Professor Mei Jianping
Professor Mei Jianping
Professor Mei Jianping is a professor of finance at CKGSB and director of the CKGSB Real Estate Research Institute. His major areas of research include international asset pricing and real asset finance.Mei earned a Ph.D. in Economics from Princeton University and B.S. in Mathematics from Fudan University. He has taught at the University of Chicago, Princeton University, New York University, Tsinghua University, University of Amsterdam, Bocconi University, and Hong Kong University of Science and Technology. He has published over 30 articles in the American Economic Review, Journal of Finance, Review of Financial Studies, Journal of Financial Economics, Real Estate Economics, Journal of Real Estate Finance and Economics, and other academic journals. Mei has served as a consultant and financial advisor to some of the largest financial institutions in the world, including Prudential Insurance of America, Fidelity Investment, UBS Warburg, Asia Development Bank, and NCH capital, Koo’s Group.
Dr. Chen Long
Dr. Chen Long
Dr. Chen Long is a Professor of Finance at CKGSB. From 2001 to 2008, Dr. Chen served as Assistant Professor of Finance at Michigan State University, where he received an Excellence in Teaching award in 2003. Dr. Chen serves as referee at numerous finance journals, including the Journal of Finance, Review of Financial Studies, and Journal of Money, Credit and Banking. Chen’s business exposure includes two years working in an import and export corporation in China and one year as a professional trader for the commodity futures market. He received his Ph.D. in Finance from the University of Toronto in 2001.
Professor Liu Jing
Professor Liu Jing
Professor Liu Jing is Associate Dean and Professor of Accounting and Finance at Cheung Kong Graduate School of Business (CKGSB). Dr. Liu formerly served as a tenured faculty member at the Anderson School of Management at the University of California at Los Angeles. He is an authority on capital markets, equity valuation, and securities analysis. Dr. Liu’s research has been widely published in leading academic journals such as the Journal of Accounting Research, Accounting Review and the Review of Accounting Studies. His work has received the Outstanding Research Award from CKGSB, Eric E. Juline Research Award from the UCLA Anderson School and the Barclays Global Investors (BGI) Best Paper Award from the Review of Accounting Studies. A member of the editorial board for the Review of Accounting Studies, Dr. Liu is also a director at several Chinese companies and an advisor for a number of financial institutions. Liu’s research has earned a number of awards, including the 2005 Eric and “E” Juline Faculty Excellence in Research Award from UCLA’s Anderson School and the 2007 Barclays Global Investors (BGI) Best Paper Award from the Review of Accounting Studies. In 2010, he received the Best Research Award from CKGSB. Dr. Liu earned his Ph. D. from Columbia University.
Professor Juliet Zhu
Professor Juliet Zhu
Professor Juliet Zhu is Professor of marketing and co-director for the Branding Center in Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, she is associate professor of marketing, and Canada Research Chair in consumer behavior at the University of British Columbia. She received her Ph.D. in Marketing from University of Minnesota. Professor Zhu has done extensive research on consumer behavior, creativity, and advertising. In 2010, Professor Zhu won the Sauder Junior Research Prize. In 2007, Professor Zhu won the Marketing Science Institute’s Young Scholar award, which identified 20 scholars around the world who are leaders of the next generation of marketing academics. Professor Zhu’s research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, and Financial Times. She currently is an Associate Editor at the Journal of Consumer Psychology, and serves on the editorial board at the Journal of Consumer Research. Professor Zhu has extensive experience in teaching and consulting. She teaches marketing management and consumer behavior in the undergraduate, MBA, and EMBA programs.
Professor Edwin Keh
Professor Edwin Keh
Professor Edwin Keh is a lecturer at The Wharton School/ Until April 2010 Edwin was the Chief Operating Officer and Senior Vice President of Wal-Mart Global Procurement. Prior to Wal-Mart Edwin managed a consulting group that has done work on supply chain, manufacturing, and product design. The practice also did work for NGOs in Burma, N Thailand, the Philippines, Laos and China. He worked with schools, orphanages, tribal peoples, and people afflicted by leprosy. Edwin had a career as senior executive with several US consumer goods and retail companies. He was the Managing Director of Payless Shoesource International, Donna Karan International, and Country Road Australia. He did the start up sourcing for Abercrombie & Fitch and Structure stores. Prior to graduate school, Edwin worked for the United Nations High Commission for Refugees as an editor and resettlement lobbyist. Edwin graduated from Whittier College with a BA in Political Science, Sociology, and Urban Design. Since Whittier Edwin has done graduate work at Claremont College’s Drucker School. He is also working with Yale and Harvard on a new initiative on governance and capacity building in Africa.